LUCY F GREGORY

Graphic Designer based in London, whose practice sits within Publication Design, Typography, Image Making & Visual Identity. Currently working in-house at Liberty. Avaliable to take on new work. Full CV & portfolio is available upon request. Get in Touch +


Peer to Peer; Publication Design & Image Making

Peer to Peer does not exist as a singular exercise but as a means to generate conversation around our peer to peer interactions and our current understanding of studio culture. As peers we must ignore the lure of authorship within art and design and acknowledge and embrace the collaborative environment we form. It is important to not fall into the trap of competition and self preservation, that can be bred in a creative atmosphere. It can become a game of who works harder and shouts the loudest, rather than celebrating the players in the network. The acknowledgement of social behaviours and interactions has the ability to promote change. As practitioners and students we should stay aware of our hyper-local community, constantly evaluating the potentially elastic space we are presented with. This publication acts as a vessel to initiate discussion both within peer to peer interactions and within the design community as a whole.



Print with Purpose; Visual Identity & Image Making

This year Liberty translated their classic florals onto a regenerated base – the next generation of innovation through print. By giving new life to old materials, recycled polyester gives life to materials that would otherwise go into landfill. In order to celebrate this sustainable method of production, I create a clean and contemporary identity for the promotional material. The design celebrates the idea of process and innovation through its grided, methodical and almost mathematical structure. Futhermore, these posters are to be printed on old marketing materials, further echoing the commitment to a greener future. For Liberty London.




The Liberty Book 04; Publication Design & Typography

A publication produced in lockdown. Issue 04 of The Liberty Book explores the idea of designer's, maker's and consumer's inner landscapes. To reflect this, the design needed to feel gentle and sensitive while celebrating the wealth of rich content from Liberty's community. Issue 04 coincided with the launch of Liberty's new brand identity (designed by Pentagram), therefore,
the branding of the publication needed updating, including typeface, logos and layouts. As well as working on the graphic design of the 80 page publication, I was also able to explore art direction and content selection which allowed for thorough storytelling and an understanding of the publishing process. For Liberty London.





Irregulars Organised, Editorial Design, Publication

Irregulars Organised is an enquiry into the Special Collection at Kingston School of Art. The publications endeavour to make that which is private, public. Irregulars Organised republishes five books from the collection, responding visually to its content. This project uses photocopying, cutting and sticking to create posters that will encourage the public to investigate their own local special collections. The project is supported by a book which acts as an instructional guide for the audience. The collaged posters manifest as a ten page newspaper, which makes the content widely available.



Playshop; Visual Identity & Image Making

Playshop identifies the unclaimed space between work and play within UK education. This was achieved through a student-led day of workshops at Kingston University. These workshops were designed to engage students either mentally or physically for recreation or enjoyment to achieve a result; a work-play hybrid. The experiment used a self generating identity of stickers to create signage and creative content to promote the project. The workshop (playshop) day concluded that there is an opportunity for a work-play hybrid within education to promote a more sustainable and productive learning system. Playshop is not designed to be a singular exercise in the novelty of play but a reconstruction of the creative process, questioning the misconception of what it means to be playing and working. Playshop then hosted a series of talks at the Peckham Pelican for creatives also interested in promoting play in education. With Emily Bryant & Joe Moreno.