LUCY F GREGORY

Graphic Designer based in London, whose practice sits within Publication Design, Typography, Image Making & Visual Identity. Currently working in-house at Liberty. Avaliable to take on new work. Full CV & portfolio is available upon request. Get in Touch +


Print with Purpose; Visual Identity & Image Making

This year Liberty translated their classic florals onto a regenerated base – the next generation of innovation through print. By giving new life to old materials, recycled polyester gives life to materials that would otherwise go into landfill. In order to celebrate this sustainable method of production, I create a clean and contemporary identity for the promotional material. The design celebrates the idea of process and innovation through its grided, methodical and almost mathematical structure. Futhermore, these posters are to be printed on old marketing materials, further echoing the commitment to a greener future. For Liberty London.